Announcement from Sergio Herman

I’m thrilled to share some exciting news about Frites Atelier!

Frites Atelier is joining the amazing portfolio of the Giraudi Group, and I couldn’t be happier about this new step in our journey. For those who don’t know, Riccardo Giraudi has transformed Giraudi Group into a global name in hospitality with standout concepts like Beefbar, Le Petit Beefbar, Song Qi, and more. Riccardo’s vision has brought incredible ideas to life in some of the world’s best locations, and I’m so proud to have Frites Atelier join these ranks.

When we first launched Frites Atelier in 2016, it was born from a simple idea; making the best Frites in the world with a dream to serve those Frites globally. After 18 months of passionate research and recipe testing, we had something that went beyond just great Frites: We have a collection of Croquettes, exclusive toppings, and snacks all centered on using the finest ingredients. This idea took off, and now, with the Giraudi Group as our master franchiser, we’re ready to bring that experience to even more people around the world.

A little about what this means: as the master franchiser,      
Giraudi Group will oversee the expansion of Frites Atelier globally, helping us reach new audiences while maintaining the quality and creativity that we’re known for. Working alongside Riccardo and his professional organisation, with his deep understanding of international dining and hospitality, gives me huge confidence that we’re going to take Frites Atelier to an incredible new level.

This venture brings together tradition and innovation qualities Riccardo and I both value deeply. I’m genuinely looking forward to the future of Frites Atelier with Giraudi Group, and I can’t wait to see where this takes us. Here’s to new beginnings, great Frites, and exciting times ahead!

Warmly,  

Sergio Herman

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